Joseph has always loved brownies with a chewy edge, so much so that he used to slice a pan of brownies before it was finished baking so all the squares would have edges. His wife did not appreciate that and told him so. “She yelled at me,” he recalls, laughing.

The pilot wondered if he could invent an “all edge” brownie pan to keep peace in the family and give him a whole pan full of chewy brownies. He first came up with the idea about 20 years ago when he was a helicopter pilot in the Marine Corps. A fellow Marine and friend had spent a “huge amount of money” patenting a new product idea, however, so he didn’t think developing his was an option; he thought that was the way it was done.

“I really didn’t have any desire (to pursue it) because of what I perceived about the cost.”
About three years ago, however, he received an email from Davison, inviting him to submit an idea. He thought, “Hey, I have a crazy idea,” so he submitted it, and the work began.

His finished product, the Silicone Dessert Bar Pan is for sale in the Get Organized catalog, and this month it will hit about 700 Hobby Lobby and Kitchen Collections stores. The product is also under review by a major domestics retailer, and in October it will air on QVC, the most popular home shopping network. In addition, the manufacturer is expanding the product to an entire line of silicone bakeware for holiday-themed treats, including pans for Valentine’s Day, Easter, Halloween, Thanksgiving and Christmas!

During the design process, the product evolved from a metal pan to silicone bakeware that remains cool to the touch and bends for easy removal of items after baking; a rigid frame molded into the perimeter makes the pan safe to carry. The 12 candy-bar shaped molds can be filled with brownie batter, Rice Krispie treats, cookie dough – and all the treats come out perfectly, each one with four chewy edges.

“It feels pretty good,” Joseph said of his product’s apparent early success. But it didn’t happen overnight. Prior to being licensed, the bakeware was presented to three other companies, all of which turned it down. He decided to keep going, despite the setbacks.

“It is an emotional roller coaster; up and down,” said Joseph, who flies EMS helicopters. But he’s still very glad he took the chance on his idea. In fact, Joseph and a partner have submitted a second idea to Davison, which he feels is another much-needed invention.

“He had his share of struggles along the way, but he never gave up. He was so passionate about the product he found a way to make it happen,” said Founder and CEO George Davison. “We couldn’t be happier for him and his family.”

The client has not realized a net profit on his product.

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The RV Daily Report is an independent source of all the news impacting the RV industry — for people employed in the industry as well as those who enjoy using RVs. The RV Leveler article also was featured under Breaking RV News at RV Trader.com!

In addition, the RV Leveler is the featured new product in the October 2009 issue of RV News, “the voice of the RV industry since 1975!” Check it out on the RV News New Products page!

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Jean and her husband, Donald, said they may use the money to move to a warmer climate when he retires, so they can enjoy their love of golf and get away from the bitter northern Minnesota winters. The couple was blown away by Inventionland. “I love this place, this is awesome; it’s like a dreamland,” said Jean. “You can’t even put it into words, it’s so cool.”

The Meatball Baker was featured and sold out two more times on QVC; apparently they know a hit when they see one! The product was presented during the popular segment “In the Kitchen with David.” The Meatball Baker also earned a Customer Top Rating on QVC.com. Most of the customers who rated the product gave it 5 out of 5 stars! To quote just a few: “Wow! Whatta Pan!” “WONDERFUL PAN!” and “I would LOVE to MEET the person who invented this marvelous pan. Talk about GENIOUS!!”

The product is also selling in Bed Bath & Beyond, Taylor Gifts, SkyMall, and many other stores!

Inventor’s Story:

We developed the new product for our client, Jean, a busy homemaker. She came up with her idea after getting discouraged whenever she cooked meatballs. They always got flat and cooked unevenly in the frying pan or oven and would sit in their own grease – unhealthy as well as unappetizing. “I just didn’t like the way mine turned out,” Jean said. “I love to cook, although I’m not that good; but I love to try new things.”

One day, she came up with a solution that would solve both problems. She found Davison and submitted her idea, and the design team went to work. The final product has a unique, rounded rack system that holds and preserves the shape of meatballs and other foods, enabling them to cook evenly while keeping them completely out of the grease.

The product was licensed by a company specializing in extraordinary products for the home. Jean visited Davison while on vacation in 2007 to meet with those working on her project.

“It’s been great – you guys are very knowledgeable,” she said of her experience with Davison. “I was new to all this and I learned a lot.”

A typical project does not get a royalty agreement, sell in stores or generate a profit.

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We developed the Perfect Serve pizza cutter and with a non-slip rubber handle, so users can secure a tight grip as the stainless steel wheel slices through pizza crust and all of the toppings. The cutting wheel is located at the front of the spatula to avoid rubbing knuckles across hot pizza, and the contoured edge conforms to the crust of the pizza for serving it to friends and family. Not only great for pizza, it can also be used for dishing up dessert after dinner! 

This corporate product was invented and licensed by Davison for its own benefit.

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The first manufacturer that saw the Pizza Keeper licensed it immediately. The president of the company loved the product and said he thinks it will do well because it solves a problem that everyone has experienced.

The client has not made a profit on this product.

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The Better Bobbin, invented by our client, Thomas, provides an innovative and time-saving way to wind bobbins of all sizes without having to unthread a sewing machine – Congratulations, Thomas! The Quick Cut electric scissors provides a more convenient and precise cutting tool. The Travel Folding Stitcher’s Tools combines tape measure, scissors, needle threader, seam ripper, stiletto, and a removable magnifying glass in one. We also created interactive packaging for the Petite Press mini iron.

A typical project does not get a royalty agreement, sell in stores or generate a profit. The client has not made a profit on this product.

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We recently added numerous retail outlets selling Davison products and packaging — our total store count is now over 400 stores worldwide.

In addition to adding stores, we now have more products and packaging in big name retailers, such as Kohl’s (Aviva line of pool products), Jo Ann Stores (Slice Solutions Brownie Pan), Walgreens (Wrist Therapy Brace, Tru-Ice), Sears (RV Leveler, Slice Solutions), Target (Cap Racks, Purse Rack and Door Stor), Sky Mall (Dog Wash, Splash-O-Meter), just to name a few.

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He got a bigger surprise when George Davison, founder and CEO, presented him with his first royalty check. When asked what he was going to do now, he laughed and said, “I’m going to Disneyworld!” After several years of working on his idea, the receipt of his first royalty check was “a blessing” and “perfect timing,” said Gary, who was temporarily out of work due to the poor economy.

Inventor’s story:
Gary came up with his new product idea in an attempt to help his buddy, “Snake,” who had a dirty, white dog that ran away whenever he tried to give him a bath. Gary had some scraps of pipe and hose in his truck, so he built a device that would enable his friend to contain and wash the dog. Lo and behold, it worked. He saw a need for such a device on the market, so he went online and found Davison, a new product development firm that provides services to inventors, corporations and entrepreneurs. He submitted his idea and the design team went to work.

The finished product, which was licensed by Hugs Pet Products, is a portable and inflatable dog washing station that is easy to set up and use. The lightweight, heavy duty unit hooks up to a garden hose and has an adjustable full spray nozzle and gentle side spray, as well as a side entry for easy canine access.

Gary was not only thrilled with the product and royalty check, but by the royal treatment he and his friend, Scott, received at Davison. They toured Inventionland, “the world’s most creative workplace,” and met with Mr. Davison and members of the design and licensing team. The client was impressed with the “professional operation” and the work everyone has put into his product.

Gary described Mr. Davison as “a down-to-earth dude” who “really knows what he’s doing.” He was also impressed with the company’s development process.

“Davison didn’t just develop my idea, they actually expanded on it,” he said. “I was skeptical; I never saw it coming this far. But it’s there, it happened, and I can’t believe it.”

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After five years of work, her dream had become a reality and success had come to her family, which had been struggling through some hard times and stressing about how they were going to finance a move to another town.

“It’s been a long time coming, and I’m so excited and thrilled that it made it somewhere,” Sharon told the team that developed her product. “And it couldn’t have happened without you guys; I’m so grateful.”

Inventor’s Story:
Sharon came up with her idea because she wanted a comfortable, convenient shelter for her pets to use on camping trips or at home. One day in Walmart, she noticed a small demonstration tent and thought that a real tent about that size would be perfect. She found Davison, a new product development firm that provides services to inventors, corporations and entrepreneurs. She submitted her idea online and the team went to work.

The finished product, which was licensed by Hugs Pet Products, features a water-resistant tent with vented roof, raised bed and mesh cot designed to keep dogs and cats cool and dry, even on the hottest or wettest of days. The portable, sturdy and easy to clean unit also offers a convenient alternative to traditional dog houses.

Sharon was not only thrilled with the finished product and royalty check, but by the royal treatment she and her son, Anthony, received at Davison. They toured Inventionland, “the world’s most creative workspace,” and met with Mr. Davison, who she described as “fun, amazing and down-to-earth.” They also got to meet members of the design and licensing team, as well as her new products director, who encouraged Sharon as she struggled to keep her project going throughout financial difficulties.

“I love the whole team,” Sharon said. “They went above and beyond the call of duty – they put their whole heart and effort into my project.”

A typical project does not get a royalty agreement, sell in stores or generate a profit.

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