There are 7 new cushion products in Walmart and on Davison.com for which we created the packaging — Massage Lumbar, Microsuede Seat, Ortho Mesh Back Support, Ortho Wedge Seat, Gel Seat, Simulated Leather Seat, and Neck Support. In addition, 3 more cushions will be in our packaging as soon as the old stock is used up. The 10 items complete the line of 11 Relaxzen seat cushions by Comfort Products that (with our help) knocked a competitor off the megastore’s shelves.

“I’m surprised to see them in there already,” said the corporate design manager, who found them in his local Walmart. “It’s really neat to walk down the aisle in a store and say, ‘Hey, we did that!’ It’s definitely a pay-off after the amount of work we went through in a short amount of time.”

His team presented two different styles and color combinations last year, then the buyer decided he wanted the entire aisle redone, so they redid the packages according to Walmart’s specifications. What is so unique about the packaging is the “little dude” the team created. They came up with an icon similar to the one on a vehicle’s instrument panel, which, when combined with graphics, immediately conveys the unique features of the product, such as vibration and support, so the shopper doesn’t need to spend time reading.

The wraparound packaging is “technically” Walmart’s private label, said the design manager. In addition, all the packages feature the “Relaxzen” brand logo created by a Davison graphic designer. The logo also will be used on a line of wellness products that Comfort Products is getting ready to launch, for which we also did the packaging. More news on that to come!

“Design did a really good job on the packaging,” said the senior category director in the Licensing Department.

“As usual, the team put the line together in a relatively short amount of time, and it’s great to see the products on the shelf.”

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The nation’s leading retailer of automotive replacement parts and accessories is now carrying several auto interior products in outstanDing packaging. AutoZone, which has more than 4,200 stores in the US, Puerto Rico, and Mexico, is selling the products in packaging we created for Comfort Products’ Relaxzen brand. They soon will be added to the growing list of product pages on Davison.com!

“The packaging is 100% homegrown design,” said the corporate design manager. The senior graphic designer created the design with the blue color scheme and checkerboard, which is now the standard Relaxzen automotive brand look. The cool-looking packaging with the Davison “D” will go on all products in the line sold in stores other than Walmart (we created different Relaxzen packaging for Walmart according to the mega retailer’s specifications).
 
“Anywhere they sell those items besides Walmart they’ll be in that blue,” said the design manager.

In addition, Comfort Products had another presentation with AutoZone, in which they showed 26 other items in our packaging – one of them, an over the seat storage accessory, is also our product.

“We’ve been doing the (Comfort Products) packaging all this time; now we’re getting to where we’re developing products,” said the design manager.

All the items presented are cushions or storage accessories for auto interiors. The presentation included some of the most popular Comfort Products items that are selling in Walmart, plus some that are new to the marketplace.

Last year, the corporation presented 13-14 products to AutoZone and the retailer picked up 4-5. The design manager is hopeful we’ll have another good result from the large presentation. “I think we’ll pick up a good number.”

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The long wait is over — the new “Davison – Building Ideas into Products” brochure is completed and ready. The new brochure ties readers into history by focusing on how “everyday people” changed the world with their ideas, including Mr. Davison, who invented a new method of bringing ideas to life.

“It’s a good upgrade and tells our story,” Mr. Davison said. “I am looking forward to hearing what our clients think.”

The 2010 brochure also helps to forge in the mind of the consumer that we build ideas here, and that is our unique space in the marketplace. It will be available in print as well as through our “free information page” on Davison.com. So, check it out!

Flip through the book online!

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Six more candle products in Metro Design’s Bella Grace line have hit the stores, for a total of 13! All the packaging we created for the line is now in stores, said our senior category director, who shared the good news from Metro. “They’re pleased with the results; they got good feedback from the companies.”

The new products are: Ball Candle, LED Tealight Sconce, Oval Meditation Garden, Square Meditation Garden, S-Shaped Sconce, and Scrolled Wall Sconce. Click into these images to get a larger view of the great packaging design!

The products are selling in all eight outlet stores owned by Variety Wholesalers, except for Meditation Gardens, which is currently available in Rose’s. Variety Wholesalers has a total of well over 200 stores throughout the South.

Any leftover samples are being used by Metro to show the products to other retailers – the more the better! In the near future the six new packaging solutions will be added to our product pages.

Once again, kudos go to everyone on the corporate team who created the packaging. Congratulations on a job well done!

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It’s a triple play! Our Meatball Baker, Party on the Go and Perfect Slice are featured in the Winter 2009 edition of “Innovation,” the quarterly design publication of the Industrial Designers Society of America. Our senior concept designer, who created the Perfect Slice, submitted the products to the magazine. The Party on the Go was invented by our client, Joy, and the Meatball Baker was invented by our client, Jean. Congratulations, everyone!

What a nice surprise to see all three products in the Housewares section of the magazine, right up there with G.E., Bunn, Bosch, Oreck and Pyrex, in a full-page spread in “Innovation!” Each product shot includes a great description, as well as a link to Davison.

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The client has received a net profit on this product

A typical project does not get a royalty agreement, sell in stores or generate a profit.

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In addition, two more Aviva products for which we designed the packaging, the Rocket Toss Dart Game and the Tot Totter, have hit SkyMall’s fall online catalog. That’s two more to add to our ever-growing list in the stores… the hits just keep on coming!

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