Licensing Team Kicks Off Fall Travel with “Doggone” Good News!
Davison News, Product News, Upcoming Inventions
The first full week of fall is wrapping up and with it, the first two trade shows of our Licensing Department’s fall travel season!
Our VP of Licensing was on the road with the Hugs Pet Products president, showcasing the latest innovative pet items at “The Pet Industry’s Hot Spot,” SuperZoo 2011, held at the Mandalay Bay Convention Center in Las Vegas from September 13-15.
At SuperZoo, they introduced several new items, like the Grass Twine Bird House, Deluxe Dog Butler and Hugs Care Line. Pugz Tennis Shoes, a new design of the product invented by our client Kay, were also introduced. The client has not made a net profit on this product.
According to our VP of Licensing, the new Davison-designed pet items were well-received at the conference.
“The show was amazing as it allowed Davison to stand with Hugs in their booth and answer questions from buyers, retailers and inventors. It really adds strong credibility to what we do on a daily basis,” he said.
Also, at SuperZoo, a national show that provides networking and educational opportunities for pet retailers and suppliers, the duo was able to talk with representatives from PetPR, a pet product news distribution resource.
“Pet PR did an interview with [Hugs] and really enjoyed learning more about the Hugs line of products. Afterwards, we had a good conversation about the product line and everyone stopped for a quick photo [opportunity],” our VP of Licensing said.
Earlier this week, our VP of Licensing made a stop in Louisville, Kentucky, for the ABC Kids Expo 2011 at the Kentucky Exposition Center.
From the looks of the trade show schedule, which you can easily find on our website, the Licensing Department’s next stop is back to Las Vegas for AAPEX 2011, the Automotive Aftermarket Products Expo!
We can’t wait to hear the latest news from the road as Licensing “Tries Longer” to bring our products to store shelves! Stay tuned!
A typical project does not get a royalty agreement, sell in stores or generate a profit. The Grass Twine Bird House, Deluxe Dog Butler and Hugs Care Line corporate products invented and licensed by Davison for its own benefit.

And, if you need to make some special burgers for this fun grill, then why not bring along the Davison-designed
For a little protection from the elements, don’t forget a compact, 
Davison and Hugs Pet Products continue to produce exciting, new pet toys for the market. Hugs recently introduced the Hydro Ball and Hydro Saucer, which joins the Hydro Bone in an awesome and innovative line of toys for your dog. You can find all three of these on the Hugs website and at a Sam’s Club or Bed, Bath and Beyond near you!
We’ve also added many niche-oriented e-commerce retailers selling the line of Hot/Cold Therapy Braces we designed for Health Enterprises, and niche-oriented online kitchen stores selling the Healthy Steps portion control utensils (we just added the Single Serve Water Infusers) and kitchen gadgets that we conceived in collaboration with Jokari. We even found a few new online shops selling the Twister Caps/Bolts!
As a result of great feedback at the show, Chicago Metallic has picked up the line of Davison-designed silicone bakeware, and the firm is moving into the production of more holiday-themed spin-offs! The pans, which should be on store shelves in time for the 2011 holiday season, came out of the collaboration between Davison and Xtraordinary Home Products; both XHP and Chicago Metallic are divisions of Focus Products Group.
“Across the board, all products that we developed with Davison were received by the retailers extremely well,” he added. “The Bread-It Ultimate Breading Station was a huge success, as was the Fill ‘N Grill. We expect very strong placement on both products.”
“Davison has done a great job of collaborating and providing XHP with innovative new products it needs to attract the buyers’ attention,” said the Davison VP.

“This is one of those neat projects where the designer was able to impart some of his own wisdom.”
“Now it’s a matter of seeing how many get picked up and what they want to take,” explained the VP. 



