Four new ‘wellness’ products for which we created all the packaging, photography and in-use shots are now selling on Walmart.com!

TheComfort Me Spa Sets and the Relaxzen 5-Motor Massage Mat with Heat are the first in a new line of more than 20 individual wellness items that we have worked on for Comfort Products, as we help the manufacturer branch out into other areas. Davison’s corporate design manager was a bit surprised when he came across the items that just went up on Walmart’s website. “It definitely was nice to stumble across them,” he said.

Although the website does not show the packaging, it does use the product images that we provided, as well as the in-use shots , which feature Davison employees.

We initially created planograms for the kits so Comfort Products could present the items to another buyer. Walmart was quick to express interest, however, and decided to first test the products on their website.

The corporate team has just received two additional new items from Comfort Products to add to the line for which we will do photography now and create the packaging later. More products in the line are sure to hit the market, and all the new products soon will be added to our product pages, as well.

“It’s a nice surprise, and it’s great to see that we continue to get more and more D’s on the market,” said Davison’s senior category director of licensing. He soon will have more good news to report about Comfort Products items with the Davison “D” that are slated to go to market next month – So stay tuned!

The innovative Travel Folding Stitcher’s Tools that we created for Prym is featured on the “Sewing Goods & Gadgets” page of Sew Beautiful, the leading American magazine devoted to heirloom sewing, smocking and the fine needle arts.

Titled “Stitch and Go,” the write-up states the tool is great for travel and is “a clever little invention” that “puts tools right at your fingertips.” The article also explains the product is a result of our collaboration with Prym and gives some details about Davison, as well as information for interested consumers.

Congratulations to all who worked on this fantastic new product!

Our client, Joseph, was surprised and excited to hear that his bakeware invention is for sale in a popular home solutions catalog, as well as in two large housewares store chains. He was even more excited to learn that it will air on QVC this fall and is also under review by a major upscale domestics retailer – And it’s all because he likes chewy brownies.

Joseph has always loved brownies with a chewy edge, so much so that he used to slice a pan of brownies before it was finished baking so all the squares would have edges. His wife did not appreciate that and told him so. “She yelled at me,” he recalls, laughing.

The pilot wondered if he could invent an “all edge” brownie pan to keep peace in the family and give him a whole pan full of chewy brownies. He first came up with the idea about 20 years ago when he was a helicopter pilot in the Marine Corps. A fellow Marine and friend had spent a “huge amount of money” patenting a new product idea, however, so he didn’t think developing his was an option; he thought that was the way it was done.

“I really didn’t have any desire (to pursue it) because of what I perceived about the cost.”
About three years ago, however, he received an email from Davison, inviting him to submit an idea. He thought, “Hey, I have a crazy idea,” so he submitted it, and the work began.

His finished product, the Silicone Dessert Bar Pan is for sale in the Get Organized catalog, and this month it will hit about 700 Hobby Lobby and Kitchen Collections stores. The product is also under review by a major domestics retailer, and in October it will air on QVC, the most popular home shopping network. In addition, the manufacturer is expanding the product to an entire line of silicone bakeware for holiday-themed treats, including pans for Valentine’s Day, Easter, Halloween, Thanksgiving and Christmas!

During the design process, the product evolved from a metal pan to silicone bakeware that remains cool to the touch and bends for easy removal of items after baking; a rigid frame molded into the perimeter makes the pan safe to carry. The 12 candy-bar shaped molds can be filled with brownie batter, Rice Krispie treats, cookie dough – and all the treats come out perfectly, each one with four chewy edges.

“It feels pretty good,” Joseph said of his product’s apparent early success. But it didn’t happen overnight. Prior to being licensed, the bakeware was presented to three other companies, all of which turned it down. He decided to keep going, despite the setbacks.

“It is an emotional roller coaster; up and down,” said Joseph, who flies EMS helicopters. But he’s still very glad he took the chance on his idea. In fact, Joseph and a partner have submitted a second idea to Davison, which he feels is another much-needed invention.

“He had his share of struggles along the way, but he never gave up. He was so passionate about the product he found a way to make it happen,” said Founder and CEO George Davison. “We couldn’t be happier for him and his family.”

The client has not realized a net profit on his product.

The Bucket Bench, which we created for Faucet Queen, has had its first production run, and 1,000 units are on a boat and on their way to the marketplace! We recently received the production approval sample from the factory; which was just about perfect.

“It looked fantastic,” said the creative coach of special operations. “It looked exactly like our prototype.”

The product is an addition to the Davison-designed Helping Hand line, bringing the total to 10 car cleaning items. It is designed to hold and keep all the
items while giving the user a convenient and comfortable place to sit while cleaning and detailing a vehicle.

The Bucket Bench will be for sale on Faucet Queen’s website along with the rest of the line and will be available for orders. The product will be readied for a bigger launch into the marketplace by early next year. Congratulations to all who worked on this great new product!

We’ve just added five new stores for seven products, which brings our total count of stores that are selling or have sold Davison products and packaging solutions to 506!

The products that were just picked up by these new retailers are the Ultimate Stiletto, Luma Threader, Better Bobbin, Petite Press, Travel Folding Stitcher’s Tools, Cool Cot House and Dog Wash.

The new stores which have added these innovative crafting and pet products are OzQuilts, Jenny’s Sewing Studio, Hancock Fabrics, Cozy Winters and Litterboy — more good news for Davison and for our clients, as well as for consumers looking for great new products!

To celebrate reaching the milestone of Davison-designed products and packaging having sold in 500+ stores, we’ve launched the “Find the ‘D’ and You Could Win Money!” giveaway! Individuals who submit photos of themselves in the stores with one of our products (no purchase necessary) will be entered into a monthly drawing to win a $500 gift card to the store of their choice that carries Davison-designed products and packaging. The store list includes Target, Home Depot, Sears, Walmart, and many more! There is a link to the contest website on the Davison.com homepage.

“Find the ‘D’ and You Could Win Money!” was born out of a recent Royalty Party when the idea was thrown out to do a contest to let people know that our products are in so many stores and to reward our fans. It was a great idea, so that’s exactly what we did! A press release has gone out to media outlets across the nation as we try to start building momentum about the giveaway.

A map of the U.S. is posted on the website: www.davison/contest/ that features photos from participants around the country. The first drawing will be held June 30. We can’t wait to start rewarding our fans who participate in “Find the Davison ‘D’ and Win Money!  (Employees and family members are not eligible.)

The Bucket Bench, which we created for Faucet Queen, has had its first production run, and 1,000 units are on a boat and on their way to market! We recently received the production approval sample from the factory; aside from some minor issues that were easily corrected, the sample was perfect.

“It looked fantastic,” said the creative coach of special operations. “It looked exactly like our prototype.”

The product is an addition to the Helping Hand line, bringing the total to 10 car cleaning items. It is designed to hold and keep all the items handy, while giving the user a convenient and comfortable place to sit while cleaning and detailing a vehicle.

The designer of the project was especially pleased and excited to see it turn out so well. Several people worked on the project to produce the engineering, graphic design, packaging, POP display, photography, and a lot of sewing.

“When all was said and done, our seamstress built three or four versions while working with the designer to refine the design,” the coach said.

The product will be for sale on Faucet Queen’s website along with the rest of the line and will be available for orders once FQ receives the units next month. We can’t wait to see what great possibilities await this great new product. Congratulations to all who worked on it!

The Silicone Dessert Bar Pan that we created for our client, Joseph, is now on the market and our website! The innovative bakeware is featured in the latest issue of the popular catalog, Get Organized, as well as on Get Organized.com. It looks like the product is getting off to a great start – QVC has already ordered samples for an airing sometime in the coming months, and it soon will be on the store shelves of Kitchen Collections and Hobby Lobby (700 total stores).

Joseph struggled along the way never gave up, said his Director of New Products.  “He was so passionate about the product he found a way to make it happen.”

Congratulations to everyone who worked on this great product and made another dream come true!

The client has not realized a net profit on this product.

Our awesome RV Leveler is in the news again! This time the wireless electronic product, which we designed for CIPA, is featured in RV PRO, a major trade publication for the RV industry. The RV Leveler is featured prominently on pg. 7 of the May 2010 issue in the Special Product Focus: “Jacks, Levelers and Ride Control.”

According to the publisher, National Business Media, RV PRO is targeted to 15,000 RV industry professionals — executives and managers who make their living selling and/or installing RV aftermarket products and accessories. This includes those at dealerships and retail operations, park and resort developers, parts/accessories suppliers, maintenance shop owners and RV manufacturers.  Click the image below to view the great write-up of the RV Leveler in RV PRO!  Or check out the just launched digital version of the magazine, in which the write-up links directly to CIPA. Congratulations to everyone who worked on this fantastic product!

The Meatball Baker, which we designed for our client, Jean, is now for sale in Kim’s Store on Komando.com!! Kim Komando has evolved into a national digital guru and operates a growing media empire. Her weekly three-hour call-in talk radio show is heard on over 450 stations, she sends out close to 10 million e-mail newsletters weekly, authors a widely syndicated newspaper column, and was a featured speaker at Fortune Magazine’s 2009 Most Powerful Women Summit. Kim’s online store features specially selected items in various categories. Davison’s Meatball Baker is shown at the top of the cooking products page, which states the bakeware “Makes food delicious and healthier!” Congratulations to our client and everyone who worked on this fantastic product!