So what is a Hydro Bone and how does it keep dogs cool and content in hot weather? One happy canine demonstrates this refreshing chew toy that we created for Hugs Pet Products. The video is posted on the website of Doctors Foster and Smith, which is selling this innovative new product.
Four new ‘wellness’ products for which we created all the packaging, photography and in-use shots are now selling on Walmart.com!
TheComfort Me Spa Sets and the Relaxzen 5-Motor Massage Mat with Heat are the first in a new line of more than 20 individual wellness items that we have worked on for Comfort Products, as we help the manufacturer branch out into other areas. Davison’s corporate design manager was a bit surprised when he came across the items that just went up on Walmart’s website. “It definitely was nice to stumble across them,” he said.
Although the website does not show the packaging, it does use the product images that we provided, as well as the in-use shots , which feature Davison employees.
We initially created planograms for the kits so Comfort Products could present the items to another buyer. Walmart was quick to express interest, however, and decided to first test the products on their website.
The corporate team has just received two additional new items from Comfort Products to add to the line for which we will do photography now and create the packaging later. More products in the line are sure to hit the market, and all the new products soon will be added to our product pages, as well.
“It’s a nice surprise, and it’s great to see that we continue to get more and more D’s on the market,” said Davison’s senior category director of licensing. He soon will have more good news to report about Comfort Products items with the Davison “D” that are slated to go to market next month – So stay tuned!
The innovative Travel Folding Stitcher’s Tools that we created for Prym is featured on the “Sewing Goods & Gadgets” page of Sew Beautiful, the leading American magazine devoted to heirloom sewing, smocking and the fine needle arts.
Titled “Stitch and Go,” the write-up states the tool is great for travel and is “a clever little invention” that “puts tools right at your fingertips.” The article also explains the product is a result of our collaboration with Prym and gives some details about Davison, as well as information for interested consumers.
Congratulations to all who worked on this fantastic new product!
Our client, Joseph, was surprised and excited to hear that his bakeware invention is for sale in a popular home solutions catalog, as well as in two large housewares store chains. He was even more excited to learn that it will air on QVC this fall and is also under review by a major upscale domestics retailer – And it’s all because he likes chewy brownies.
Joseph has always loved brownies with a chewy edge, so much so that he used to slice a pan of brownies before it was finished baking so all the squares would have edges. His wife did not appreciate that and told him so. “She yelled at me,” he recalls, laughing.
The pilot wondered if he could invent an “all edge” brownie pan to keep peace in the family and give him a whole pan full of chewy brownies. He first came up with the idea about 20 years ago when he was a helicopter pilot in the Marine Corps. A fellow Marine and friend had spent a “huge amount of money” patenting a new product idea, however, so he didn’t think developing his was an option; he thought that was the way it was done.
“I really didn’t have any desire (to pursue it) because of what I perceived about the cost.”
About three years ago, however, he received an email from Davison, inviting him to submit an idea. He thought, “Hey, I have a crazy idea,” so he submitted it, and the work began.
His finished product, the Silicone Dessert Bar Pan is for sale in the Get Organized catalog, and this month it will hit about 700 Hobby Lobby and Kitchen Collections stores. The product is also under review by a major domestics retailer, and in October it will air on QVC, the most popular home shopping network. In addition, the manufacturer is expanding the product to an entire line of silicone bakeware for holiday-themed treats, including pans for Valentine’s Day, Easter, Halloween, Thanksgiving and Christmas!
During the design process, the product evolved from a metal pan to silicone bakeware that remains cool to the touch and bends for easy removal of items after baking; a rigid frame molded into the perimeter makes the pan safe to carry. The 12 candy-bar shaped molds can be filled with brownie batter, Rice Krispie treats, cookie dough – and all the treats come out perfectly, each one with four chewy edges.
“It feels pretty good,” Joseph said of his product’s apparent early success. But it didn’t happen overnight. Prior to being licensed, the bakeware was presented to three other companies, all of which turned it down. He decided to keep going, despite the setbacks.
“It is an emotional roller coaster; up and down,” said Joseph, who flies EMS helicopters. But he’s still very glad he took the chance on his idea. In fact, Joseph and a partner have submitted a second idea to Davison, which he feels is another much-needed invention.
“He had his share of struggles along the way, but he never gave up. He was so passionate about the product he found a way to make it happen,” said Founder and CEO George Davison. “We couldn’t be happier for him and his family.”
The client has not realized a net profit on his product.
The Silicone Dessert Bar Pan that we created for our client, Joseph, is now on the market and our website! The innovative bakeware is featured in the latest issue of the popular catalog, Get Organized, as well as on Get Organized.com. It looks like the product is getting off to a great start – QVC has already ordered samples for an airing sometime in the coming months, and it soon will be on the store shelves of Kitchen Collections and Hobby Lobby (700 total stores).
Joseph struggled along the way never gave up, said his Director of New Products. “He was so passionate about the product he found a way to make it happen.”
Congratulations to everyone who worked on this great product and made another dream come true!
The client has not realized a net profit on this product.
The Meatball Baker, which we designed for our client, Jean, is now for sale in Kim’s Store on Komando.com!! Kim Komando has evolved into a national digital guru and operates a growing media empire. Her weekly three-hour call-in talk radio show is heard on over 450 stations, she sends out close to 10 million e-mail newsletters weekly, authors a widely syndicated newspaper column, and was a featured speaker at Fortune Magazine’s 2009 Most Powerful Women Summit. Kim’s online store features specially selected items in various categories. Davison’s Meatball Baker is shown at the top of the cooking products page, which states the bakeware “Makes food delicious and healthier!” Congratulations to our client and everyone who worked on this fantastic product!
The Meatball Baker and the Party on the Go that we created for our clients, Jean and Joy, are featured in the Mother’s Day Kitchen Gift Guide on “Once a Month Mom.” The popular website is full of tips for busy moms, including how to cook a month’s worth of meals in one day. The site states the Meatball Baker is “a HUGE time saver” and the Party on the Go is “a great gift for the mom who likes to take food to others.” Check out the great reviews of our products, which are listed 9th and 10th under “Gadgets /Tools.” The Meatball Baker also will be given as a prize in the website’s Mother’s Day Kitchen Gift Guide giveaway! For anyone interested in entering to win one of the featured products, here are the contest rules. There are sure to be many happy winners, and many more fans of Davison products!
The Better Bobbin Winder and the Petite Press that we developed for Prym’s Dritz line are now selling in Kmart! The products have really taken off since they were launched in JoAnn stores. We designed the Bobbin Winder for a client who wanted a quick and convenient way to fill bobbins directly from the sewing machine. (The client is receiving royalties but has not yet realized a net profit.) We designed packaging for the Petite Press to clearly communicate its great features. No doubt, the addition of this major retailer will result in more royalties for all!
Core77, a global gathering point for designers and enthusiasts, has featured the Meatball Baker, aka Perfect Meatball, in its Gallery of New Products from the 2010 International Home and Housewares Show. View the Meatball Baker below as it is being “seen on TV,” as well as the Core77 gallery page that includes the Davison-designed bakeware among other innovative products at the show.
The popular Meatball Baker that we developed for our client, Jean, is returning to television – this time as an “as seen on TV” product! The ad, created by the company promoting the bakeware, demonstrates all the great features of the “Perfect Meatball.” With a new insert the pan also can be used to make “Perfect Lasagna!”
No doubt, consumers will be impressed and orders will reach new heights — as will royalties for our client! Check out the website and video of the “as seen on TV” product!
A typical project does not get a royalty agreement, sell in stores or generate a profit.
